Whatever one's preference in fleece length, Shetlands are supposed to be SOFT. I felt that, excepting the minimal guard hair, this fleece was soft. This is a mid-side sample. It may not be evident from this photo, but the guard hair is not soft. It feels like mane hair from a horse. It also has zero lustre. But it's amount is in such a small ratio to the soft undercoat, and so very easily removed, that I am not concerned about it. Nor am I concerned with the 9-10 inch length of the sample.
This ewe is true recessive emsket in color. She also carries good spot genetics and throws flashy lambs. I enjoyed having her in my flock because she was also super friendly, an excellent mother, and she had terrific feet, tail, poll wool, and utter traits. I'm listing all of these things simply to illustrate how I feel about a Shetland with a fleece like this that has excellent qualities.
As opposed to the fleece above, the sample displayed on Juliann's blog is not something I would feel comfortable defending any more than she does.